Toby Dixon is an award-winning advertising photographer and director known for his character portraits, lifestyle and conceptual imagery. He has shot high profile sports personalities for campaigns for Nike, directed cinematic TV campaigns for SBS, conceptual campaigns for clients like GE, MasterCard and a host of ads—on location and in the studio—for all the big brands, including Toyota, Commbank, LG and Glaceau Vitamin Water. “I don’t think about whether I’m shooting landscapes or people or a concept,” he says. “I try to think about things from the audience’s point of view. I want to create imagery that engages thought on some level. It needs to make a lasting impression.”
No matter the project, Dixon remains the consummate collaborator. His ultra-easygoing manner reveals no hint of ego, yet he maintains the confidence of someone who knows he can get the job done. “I love the collaborative process. When you gel with a creative it makes for the best work for sure,” says Dixon.
In 2016, Dixon embarked on a new personal project, ‘Hard Left, a Night at The Speedway’, inspired by a childhood of racing around on dirt bikes in rural NSW. “For a long time, I’ve been intrigued by the Speedway,” he says. “I love the location—the people, the light there, the mood, the chaos, and how everything stands out against the landscape like a glowing bee hive.” His photos are at once surreal and dreamlike, as if they were stills from some 1980’s racing film. “I wanted this series to be reportage in style but crafted and beautiful in their own way. While it’s shot throughout 2016 and 2017, I wanted the photographs to have a mood reminiscent of my childhood spent at country shows, where every surface is caked by dirt and has some evidence of wear.”
‘Hard Left, a Night at The Speedway’ will be exhibited at Special Group Studios in Sydney on July 28th, and then again at Sun Studios from August 8th to 17th.